On the occasion of CNY, the most ceremonial festival across the year, we tap into the resonating traits threading the brand, the actor, and the products. With an insight into the psychology of young people, we create a complete set of stories to connect all the elements and strike the heartstrings by multiple forms of promotion. [LUOLAI·Sweet Dream Palace] is the fountain for all the sweet dreams. On the land of soft dreams, the forbidden city cat, an element put on its products, becomes the “Guardian of Sweet Dreams”, while Yiyang Qianxi, takes his role as the “Highness of the Guardian Palace”. They join force to fight against the “little monster” conjuring up nightmares, and assure everyone a sweet dream.
