We select gardenia, the most representative emblem of the season, to cleverly connect with graduates. By presenting a complete collection of products featuring gardenia, we emotionally and intimately bond the products and consumers together With Blooming Gardenia, a classic campus song as the soundtrack for the TVC, Zhu Yilong is put in the scenario of campus life with a refreshing white shirt. The creative concept covers gift-giving scenarios on the occasion of graduation, related to friendship, love, and relationships between teachers and students. By promoting ambassador Zhu Yilong’s return to campus and the hashtag of #This is my memory of graduation# , we create an event to echo with the massive graduates’ reminiscence of campus life. Thermos’ brand concept of Warmth brilliantly strikes a chemistry with the emotional sore point of the young people, bringing explosive exposures and discussions for the brand.
