By virtue of remarkable design capacity and outstanding marketing strength, BoCheng lately has achieved excellent results in a plurality of international awards competitions.
After rounds of selection, the intriguing, practical and safe Duck-like Glass Pitcher stood out of tens of thousands of works from over 100 countries/regions worldwide! BoCheng walked away with the 2023 MUSE Design Awards - Silver Award and the 2022 GPDP Awards - Innovative Design Award, epitomizing BoCheng’s superpower and supremacy in drinkware design.
Initiated by the International Awards Associates (IAA) in New York, MUSE Design Awards is one of the most influential international design awards. Every year, professionals from world-renowned creative and digital powerhouses select the best of the best from substantial numbers of entries submitted by famous brands and design agencies around the world, based on stringent judging criteria.
In 1951, “GPDP (Grand Prix Design Paris) Award” was founded by the French Institute of Design. Hailed as one of the three “Oscar” awards in the industrial design industry, GPDP Award enjoys a high status in the global industrial design field. It aims to recognize the most innovative and creative world-famous designers, well-known design institutions, and product vendors in architectural design, interior design, product design, and other fields that meet the international 5E design standards.
Besides, BoCheng's Small Wave Series, winner of the 2021 Muse Design Awards - Silver Award and IAI Design Awards - Bronze Award, has been selected as a finalist for the 2023 iF Design Awards.
Other award-winning BoCheng design projects in 2022 include Portable Tea Set (IAI Bronze Award), PONPON Ceramic Cheese Goblet (IAI Excellence Award), PONPON Chain Series Goblet (IAI Excellence Award), which further demonstrate BoCheng’s market clout in drinkware design and competitiveness in international awards.
Originated from the IAI Industrial Product Design Category in 2011, IAI Intelligent Manufacturing Award (IAI+IM) includes industrial product design, visual communication and brand design, fashion, digital media and so on. As the fastest-growing IAI Award, IAI+IM Award has now become one of the most influential and prestigious design awards after years of painstaking effort. Winning the IAI+IM Award marks a milestone for BoCheng’s successful development and predominance in global design and innovation, and further strengthens its brand influence and promotes brand value.
BoCheng will continue to implement its philosophy of “devotion to design, heart and soul”, with a view to wowing consumers with more ingenious designs.
In creative marketing, BoCheng's Haier x Finish A Bite of China November 11 Marketing Campaign won three Tiger Roar Awards, namely, Bronze Award for Scenario-based Marketing in the Marketing category, Excellence Award for Marketing of General Home Appliances, and Excellence Award for Integrated Marketing in the Marketing category. Tiger Roar Awards, the most influential comprehensive award in China’s digital brand marketing, are selected based on online review by a grand jury of over 800 professionals and the panel discussion and review by 118 final judges. Moreover, Haier x Finish A Bite of China is also competing for the 2023 IAI Awards and Spikes Asia 2023. As of now, the campaign has stood out of 3,755 entries, and has been selected as a finalist for IAI Awards. Winners will be announced later this June. This awards competition helps BoCheng build up more experience of taking part in international awards and contests.
In 2023, BoCheng will continue to innovate and enhance our capabilities in creative marketing and product design, in an attempt to yield better results in the year!